European Internet service and mobile provider

The client is a broadband Internet service provider and mobile provider in Southeastern Europe. The company provides a wide range of services including mobile telephony, fixed-line services, internet, and television.

The company had an outdated solution that couldn’t comply with the modern market requirements and reach customers quickly enough. Contact centers needed a smooth and seamless replatforming as the company wasn;t ready to change the solution in one step.

The teams decided on the partial migration to Pega CDH 8.5. All the marketing rules and artifacts, such as strategies, offers, context entities etc., were completely revisiting according to the modern and best practice for Omni Channel Marketing and Customer Journey principles.

A unified work of diverse teams of technical architects, business users and IT teams in customer organizations on all phases of the software development life-cycle resulted in an upgraded design and seamless transition. The company implemented Marketing and Decisioning software applications, developed new concepts. The implementation team implemented and explained it to both business & IT stakeholders.